Michael Herold


From Project Discovery to Installation. 

For projects that require clarity, coordination, and control. 

Developed through a defined process that combines design, engineering, and fabrication. 

Built for Lasting Impact.

Every project is developed through a structured framework that aligns concept development, site conditions, engineering, fabrication, and installation. 

By establishing clarity early, the process reduces uncertainty, improves coordination, and supports efficient execution from initial discovery through long-term stewardship.  

Project Development

A Clear Path from Concept to Installation.

A disciplined, collaborative process for creating lasting monumental sculpture and experiences. Supported by a strategic fabrication network capable of executing large-scale structural work.

Every project is unique, and not every phase applies equally to every commission. This framework illustrates the typical sequence used to coordinate complex site-specific projects.  

Part I — Project Development
Defining the project before design begins.

Phase 01 — Project Discovery
Understanding the opportunity, establishing project objectives, identifying stakeholders, and gathering the information necessary to begin. 

Phase 02 — Vision & Project Alignment
Defining the intended experience, project goals, audience, design direction, priorities, constraints, and measures of success. 

Phase 03 — Site Investigation
Documenting existing conditions, site opportunities, access, visibility, circulation, utilities, environmental conditions, and technical considerations. 

Phase 04 — Context, Audience & Experience
Understanding how the sculpture will relate to its surroundings, reinforce identity, shape visitor experience, and strengthen the sense of place. 

Phase 05 — Budget, Strategy & Project Feasibility
Evaluating project viability, anticipated investment, schedule, fabrication approach, installation strategy, transportation, maintenance, and overall project direction. 

Phase 06 — Proposal Development
Preparing the project scope, deliverables, design process, responsibilities, assumptions, exclusions, schedule, and fee structure. 

Phase 07 — Agreement & Project Authorization
Executing agreements, defining responsibilities, establishing project procedures, and authorizing professional design services. Phase 08 — Concept Development
Developing concepts, sketches, narratives, maquettes, placement studies, and preliminary design solutions. 

Phase 09 — Design Development & Coordination
Refining the selected concept through dimensions, materials, finishes, proportion, constructability, and coordination with the project team. 

Part II — Technical Development
Transforming an approved concept into a buildable project. 

Phase 10 — Engineering Coordination
Coordinating structural systems, foundations, anchoring, wind loading, lifting, fabrication requirements, and engineering documentation. 

Phase 11 — Permitting, Approvals & Regulatory Coordination
Coordinating approvals, permitting, code requirements, regulatory agencies, and project authorizations. 

Phase 12 — Fabrication Planning
Developing fabrication strategy, shop drawings, sequencing, tolerances, assembly methods, quality planning, and production coordination. 

Phase 13 — Procurement & Resource Coordination
Coordinating structural materials, specialty components, coatings, hardware, lighting, electronics, and long-lead procurement. 

Phase 14 — Fabrication, Assembly & Quality Assurance
Fabricating, assembling, finishing, inspecting, testing, documenting, and preparing the sculpture for shipment. 

Phase 15 — Transportation, Installation & Project Delivery
Coordinating transportation, site preparation, crane operations, rigging, field assembly, installation, commissioning, and project completion. 

Part III — Project Delivery & Stewardship
Documenting the completed work and supporting its long-term success. 

Phase 16 — Final Review & Project Acceptance
Completing punch lists, final inspections, testing, client walkthroughs, and formal project acceptance. 

Phase 17 — Project Documentation & Closeout
Preparing maintenance documentation, engineering records, warranties, photography, archival materials, and project closeout documentation. 

Phase 18 — Long-Term Stewardship
Supporting inspection, maintenance, conservation, future modifications, lifecycle planning, and the long-term care of the completed sculpture. 

View the Complete Project Development Framework PDF → 

Planning a complex site-specific project? 

The studio's expanded Project Development Framework, a 176-page master document — is available on request. 

It includes detailed sub-phase protocols, engineering coordination workflows, risk management procedures, fabrication and installation sequencing, user experience outlines, and long-term stewardship planning. 

Contact the studio to request a copy. 

Next Step

Create a Landmark.

Each phase builds on the last, creating a clear path from concept through engineering, fabrication, and installation.

Projects are developed in coordination with engineers, fabrication teams, and project partners to ensure the work is visually resolved, structurally sound, and prepared for real-world execution at scale.

Start a Project Conversation →

Explore the Studio

Explore the studio through project development, sculptural range, architectural integration, and site-responsive design.

Commission & Acquisition

Commissions ▸

Site-specific sculpture developed for private estates, civic environments, and commercial destinations.

Private Commissions ▸

Original works developed for collectors, private residences, estates, and architecturally significant spaces.

Studio Collection ▸

Curated studio works available for acquisition and private placement.

Start a Project Conversation ▸

Connect with the studio regarding custom commissions, acquisitions, or site-specific project opportunities.

Project Dev​elopment

Project Development ▸

Strategic concepts, site proposals, and sculptural systems developed for landmark environments. 

With links to dedicated project websites:

Coral Throne™
Experiential destination system

Barney Allis Plaza
Civic landmark development

Monumental Development ▸

From refined studio works to monumental sculpture developed for architectural scale.

Process ▸

A structured path from concept development through fabrication and installation.

Fabrication Network ▸

A trusted network of fabrication partners supporting complex, large-scale execution.

Architectural Development

Sculptural Residences ▸

Residential environments developed as sculptural statements at monumental architectural scale.

Residential Project Development ▸

Detailed planning, collaboration, and multidisciplinary project development.

Hospitality Project Development ▸

Destination hospitality concepts designed for guest experience, visibility, and long-term value.

Sculptural ADU ▸

Sculptural living concepts developed for private residential environments.

Design Languages

Sculptural Range ▸

Commissionable design languages demonstrating range, authorship, and scalable form.

Cone Series ▸

Sculptural studies developed for scaling, adaptation, and site-specific installation.

Sisters Series ▸

Figurative sculptural studies developed for public, private, and destination environments.

Studio

Behind the Work ▸

Background, philosophy, leadership, and the evolution behind the work.

FAQ ▸

Answers to common questions about sculpture commissions, fabrication, budgets, timelines, and project development.